This is a tough one to write. In fact, in my 21 years of copywriting, it’s hands-down the hardest thing I’ve ever written. (And, trust me, I’ve written about some awful and boring stuff throughout my career.) But, this time it’s personal.
After months of deliberating and meditating and crunching a lot of pretty tough numbers, Maggie and I have decided to pack up our simplyneutral sign and close up shop in early December.
The decision hasn’t been easy. We liken it to bundling up a precious four-year-old (the one we’ve cared for since birth; working long hours and weekends in the magical hope that someday it would make a real and lasting difference in the world) then patting it gently on the bum and leaving it alone at the bus station with a one-way ticket to It’s-Been-Nice-To-Know-Ya-Ville in its chubby little hand. It’s heartbreaking.
But, even our lowest points have a purpose. It’s the yin and yang of life. As we wait to find out what the universe has in store for us next, there’s already a silver lining in the clouds. Now through November 27th we’re having one last hurrah just for you. We’re offering a Saying Goodbye Sale with everything marked 30-50% off! (While supplies last.)
This is your chance to stock up one last time. And, get some really practical gifts for the holidays. Keep in mind that our cleaners have a shelf life of over a year. Our concentrates should keep even longer. (I’m still using some of our earliest concoctions and my dirt doesn’t stand a chance.)
And, one more last call! If you live near St Cloud or the Minneapolis metro area, this is your last chance to schedule a home party. It’s the perfect time to do it before the holidays. Besides getting in on these great sales prices, you’ll be giving your guests some great information on how to reduce the toxins in every room of their homes. We also give away fun prizes and offer special packs you can’t find on our website.
Four years ago, Maggie and I wanted to create a new breed of natural cleaning products. One that truly kicked butt on household dirt using the most non-toxic, biodegradable, and hypoallergenic ingredients we could find.
When we shut our doors in December, we’ll do it knowing we succeeded. And, not because we say so, but because you’ve said so. We’ve loved hearing from all of you! Your emails, phone calls, letters, cards, and posts on our facebook wall have truly made it all worthwhile.
And, we’d still love to hear from you! We’re planning to keep our simplyneutral facebook page up for a while yet. So, please drop in if you have time and let us know how our cleaners helped you tackle life’s tough dirt. Your support and feedback mean the world to us.
We’ll check in again before we turn out the lights. In the meantime, get shopping one last time! And, if you live in the area, we’d love to do a home party with you! Email us at firstname.lastname@example.org.
We’re all in this together,